Rocky
Features
Learning Goals and Context
What you want to gain from this programme within the context of persuasion
The Basis of Persuasion
... The Basis of Persuasion ...
The Model of PERSUADE
Persuasion is a dynamic process. Each situation and person is different. Although a person good at persuasion is intuitive and flexible, he/she is aware that having a framework for the way in which he/she approaches things will produce a better result than an erratic, unplanned approach.
Other Factors that Persuade
"Other Factors" teaches you the extra levers that make persuasion stick: credibility, involvement, relevance, emotion, and trust. Learn to use hot buttons, contrast, storytelling, and reciprocity ethically—so you influence with flexibility, not pressure.
Famous Persuasion Stories
... Famous Persuasion Stories ...
Persuade Case Studies
... Persuade Case Studies ...
Daily coaching to persuade at scale with integrity
Our purpose
Be More Effective, the people and company behind your Persuasion Coach are committed to working with visionary business leaders and their teams to produce immediate and sustainable improvement in results. Every successful organisation has a vision. Developing the strategy is one thing. Making it happen is no easy task. To turn your vision into reality, every single employee needs to catch your train of thought and be on their A game.
We combined scientifically proven methodologies with exceptional leadership coaching to produce improvement in results. We are coaches to those who are creating a breakthrough, in business and in life.
The purpose of the Persuasion Coach is to support the development of your career and reputation where people choose to follow your lead because you can influence with integrity at scale. Helping you become a calm, confident persuader who wins commitment and builds trust in every key conversation. By using your Rocky Persuasion Coach daily and then deliberately applying one lesson or insight in a real conversation the same day, you will make measurable progress quickly. Rocky uses a coaching approach designed to clarify your focus, explore your choices, help you face facts, and then commit to actions.
Our values are at the heart of everything we do; if we can’t add value in a manner that is sustainable and effective, we don’t want to be involved.
Our values are:
▪ Enquire: Search first the diagnostic insights into what change would create the greatest immediate and sustainable advantage.
▪ Enable: Inspire generative learning, think big, start with small tests then grow boldly.
▪ Engage: Invite everyone’s wholehearted involvement to take well-planned, massive sustainable, courageous, and effective actions.
▪ Enrich: Add authentic lasting value to all you say and do.
▪ Enjoy: Savour, use, care for, multiply, and share all gifts thoroughly, cooperatively, joyfully, and respectfully